Challenge ::

Promote Snapfish’s new Canvas Prints during New York Fashion Week.

Solution ::

A SWIG Viral PhotoStudio located in the high-end gift lounge Luxe Laboratory engaged bloggers and influencers with high-glamour photo shoots and enabled Snapfish to give each guest a credit for a free Canvas Print.

Results ::

The Canvas Print credits were tracked throughout Snapfish’s social feeds and garnered almost 6,000 views, and 330 retweets.