Challenge ::

As the top level sponsor of Internet Week NYC, Ford Motor Company wanted an overview of the week’s events to show the successes and engagement of attendees to off-site marketing teams.

Solution ::

SWIG Video coverage captured the excitement and interaction of guests at the weeks’ parties, workshops, and panels and as they interacted with Ford’s model cars on the floor of Internet Week headquarters.

Results ::

A clarified vision for what Ford’s tech-savvy customers need and how to use technology to attract them.