Challenge ::

How to show göt2b haircare products as an integral part of Zac Posen’s Z-Spoke Fashion Show for New York Fashion Week?

Solution ::

LiveAction Video Coverage. Over the course of one week, SWIG’s shot backstage at Zac’s shows and photo shoots to create two videos, plus a photo gallery showing fans how to get the Z-Spoke runway look using göt2b products.

Results ::

The LiveAction Video reels were edited within the week and each video was timed to hit Facebook and YouTube during New York Fashion Week. SWIG’s fast turnaround ensured that the stories generated as much impact as possible while Fashion Week was still happening.