Challenge ::

Ford Motor Company was launching their brand-new fuel-effecient Fiesta model using social media at events across the country . They needed to create a viral media experience that brought offline events into their online conversation and at the same time generated brand awareness and buzz.

Solution ::

We created a custom mobile SWIG Viral PhotoStudio for an NYC Internet Week party featuring the Ford Fiesta and the band Cobra Starship. We captured high-resolution photos during these VIPortrait sessions and transmitted them — LIVE — in front of guests. We snagged each photo subject’s name + Twitter handle so they could check out their photo the moment it went live — and then share, tweet and like it.

Our top-notch video team was there to capture all of the action as it happened for Ford’s highlight reel.

Results ::

With over 12,000 Twitter views and thousands of re-tweets SWIG helped Ford make social media history. SWIG services took their event guests from engaged to ecstatic.