Challenge ::

Ford needed to promote their new Escape model and it’s sponsored TV series, Escape Routes, to tech influencers and guests at Blogworld Expo.

Solution ::

The SWIG Viral PhotoStudio. Brand-stamped photos with the Escape Routes logo spread across the social sphere and live on in profile photos and Facebook galleries. Instant engagement = high-impact campaigns.

Results ::

The Viral PhotoStudio sent out 175 photos, including several of Ford Social Media Guru Scott Monty. The photos garnered over 22,500 Twitter views, and over 500 retweets.