Challenge ::

How can Ford maximize their sponsorship of the New Taste of the Upper West Side event and connect with guests in the social media sphere?

Solution ::

The SWIG Viral PhotoStudio. For two years in a row, SWIG has created a custom mobile photo studio for this food tasting event. We captured high-resolution photos of VIPS and regular guests so they could interact with the brand and event — LIVE. We snagged each photo subject’s name, email + Twitter handle so they could check out their photo the moment it went live — and then share, tweet and like it. At the end of the night Ford not only had new followers and fans, but a database of potential customers as well.

Results ::

The most recent event sent out almost 100 tweets, and racked up over 15,000 Twitter views.