Challenge ::
How could Muscle & Fitness Magazine tease and promote their article about West Point graduate Caleb Campbell.
Solution ::
SWIG Video. In addition to photographic coverage, Mat Szwajkos, produced a teaser video about Caleb’s training regimen for his one last shot at the NFL.
Results ::
Thousands of views of the video drove traffic to the Muscle & Fitness article detailing Caleb’s inspiring story.
